The need to create a website for Treeblú arises from the intention to effectively communicate our core purpose: “To believe that business ideas, startups and companies of any size deserve a quality image, a vision and a differentiating impact from the rest. Treeblú is here to make it happen”. The site should clearly reflect our mission and values, conveying our dedication to offering creative solutions that help companies stand out in a saturated market.

We want the website to be an extension of our essence, showing how we turn ideas into tangible realities through impeccable and different design, a well-coordinated media strategy, and a user experience that resonates with each company's ideal client. In addition, the website should position Treeblú as a reliable and strategic partner for any business looking for a unique identity and lasting impact.

As the designer and developer of the site, I am focused on creating a site that reflects the essence of the brand in simple words: creative and customized solutions that make companies stand out. The structure of the site is clean and modern, using a minimalist design but with new Experimental Bold details that allow users to navigate intuitively. I integrated key sections such as services, success stories and contact, all accompanied by attractive visuals and a copy that clearly communicates our mission to provide a quality image to every business.

PD: I am also planning the media strategy and quality along with them, stay tunned for more.

• The purpose of the brand forces me to create an identity quite different from the current canons of its competition.

• There must be a certain level of interaction to break with the simplicity of the design, but it must remain easy to understand as the user is intended to follow the funnel and not get disconnected from the idea of the page.