Project overview
We created an app specially designed for university students to buy sell products within the campus.
We build a way to connect students with vendors in the university, so they can satisfy their needs as fast as possible.
Challenges
• Vendors are also students, so they may be not available everytime to satisfy their client needs.
• All students want instant ways to contact vendors.
• Vendors may not have the cliente desired product.
• Due to be a university product, the product must be easily to maintain as it may not generate enough revenue.
Scoping the problem
Narrow the challenges to ensure we meet these.
Goals
• Provide a free and fast method to contact vendors with students in need.
• To learn why people develop a need and how to cover them.
• Help vendors that sells products in order to pay for their career.
Time to emphatize
Before we try to create an app, website or experience without a clear focus; we must first comprehend the people we’re working with.We started to talk with our closest partners to find the root of the problem, and we found that the only way students met with the vendors whenever they want, was pure luck due to the availability of them, but there’s still part of the information that we are not obtaining, we felt that something was missing.The only way to find the rest of the missing pieces and getting the right information about our context, was to know the people who lives the context, so we started to interview the student
Interview and surveys
Our main goal was to amplify our point of view about “student sells” in the university by understanding the vendors on why do they sell, how is the process and what motivates them to spend time of their lives selling in a university with a lot of shops. To know when the students start to feel a need and how they satisfy it the most part of the times. And also, discover the reason why they can’t find what they want
Jose Castrillón
19 years old, currently in 4th semester, he’s frustrated to find his university environment after 2 years of virtual education. He usually calms his anxiety with candy and eating a lot. He passed through a transformation process, shaping his body from obesse to slim, but developing a intense crave for ingest candies and junk food.
Frustrations:
• Provide a free and fast method to contact vendors with students in need.
• Entering class with an empty stomach
• Pay for bad food
• Not getting enough friends
Goals:
• Make his family proud of him
• Don’t mind about eating whatever he wants whenever he wants
• Make a life with drawing and animating career
Daniel Murillo
University student, currently in 5th semester, he’s happy to return the campus after 2 years of virtual education. he’s enthusiasticto sell his products in the university. He usually uses his sell’s income to sustain his university life.
Frustrations:
• Not having time to see some series with his family
• Not selling all the product he bought for the university
• Not getting doubts paid
Goals:
• He wants to expand his product inventory and sell more
• Yearns for more time to expend it with his friends and family
• Wants to create a bigger social circle
Analysis & insight conclusion
• Difficulty to find vendors can generate frustration, and can lead the students to satisfy their whims in expensive sites, affecting student’s economy
• Vendors want to connect with students in a easy way to sell their products but without sharing too much personal information
• Vendors have great social skill to connect with other people but they can’t find reach a greater target audience. They want to create a fidelity bond with students
• Students want a way to know what the vendors currently have and a method to buy whims as fast as possible
Let’s design
Our value proposal is a mobile application that provides university students with a fast and efficient way to meet and connect directly with university vendors in their moments of cravings, providing direct contact and transparency with the product offer. The app will be the bridge that connects vendors and students at the university.
