Hello 👋 I’m Lorenzo!

A Strategic Product Designer & Developer.

Currently located at
[Medellín] 📍
I'm a versatile Product designer and Developer with more than three years of experience, I seamlessly integrate UX/UI design, web development, graphic design, and art direction to create compelling and user-friendly digital products. My foundation in user experience enables me to craft intuitive interfaces that prioritize usability while delivering visually engaging designs.

Understanding and connecting with the people surrounding me is my focus.

My recent work

I’ve had the opportunity to work both independently and in association with companies and startups in Latin America and the United States.

Each project has been an opportunity to apply my experience in developing innovative solutions tailored to the needs of users in their respective market niches.
Avenfor
Reinventing cybersecurity in Latam
UX/UI Design
User Research
Startup
B2B
WebApp
WAVF is the cutting-edge software specialized in cybersecurity, capable of helping companies safeguard all the sensitive information they need, as well as streamlining international certification processes while expanding custom B2B collaboration modules.

Please request a meeting with me to see this project.
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EPM
Renewing the way you pay your bills
UX/UI Design
User Research
Startup
B2B
WebApp
Empresas Públicas de Medellín (EPM), known for providing essential services such as energy, water and gas, sought to innovate its offering by creating a cryptocurrency backed by its services. The goal was to offer a loyalty program that would incentivize the use of a currency integrated with blockchain technology to facilitate secure and sustainable transactions.

Please request a meeting with me to see this project.
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Spotify
Feasible fanpage feature
UX/UI Design
User Research
Case study
B2C
Webapp
We created a feature for Spotify which allows the most diehard listeners of the artists to access a new stage in the application in which they can express theirself.
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Ventú
Supporting entrepreneur students
UX/UI Design
User Research
Case study
B2C
Webapp
We created an app specially designed for university students to buy sell products within the campus.
We build a way to connect students with vendors in the university, so they can satisfy their needs as fast as possible.
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MH Grupo Empresarial
New lead capting website for Lawyers
Website
Medium-size company
UX/UI Design
B2C
Development
MH is a company with more than 20 years of experience, which has a multidisciplinary team, talented, expert in legal and juridical matters, committed to provide solutions and alternatives for the tranquility of our clients.
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Avenfor
Tech business focus website
Website
Startup
B2B
Responsive
UI Design
Avenfor is a company that creates high-impact ecosystems with cutting-edge technology.
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Treeblu
Website for a creative partner
Website
User Research
Startup
B2B
ON GOING
Born from an intention to give life and shape to the ideas of companies so that they can connect directly with their ideal costumer.
See more

Check all my previous work

here
About me
I am a product designer and web developer with background in digital engineer, passionate about user experience, the field of research and providing modern solutions to most common and uncommon problems facing our society today, with effective information by studying the field. I have excellent communication skills that allow me to understand and generate empathy for the situation and environment. I have been creating new and impactful web designs, applications and products with stakeholders and technical requirements in mind for almost three years now.I'm currently looking to join a cross-functional team that values improving people's lives.
UX/UI Design
User Research
Web developer
B2B
B2C
WebApp

Why me

"Most of the population thinks that design is nothing more than veneer, a simple decoration. For me, nothing is more important for the future than design, because it is the soul of everything created by mankind."
-Steve Jobs, Entrepreneur
Lorenzo is a completely integral professional who is a pleasure to work with; his extensive technical knowledge, his high dedication and work ethic mixed with his simple and charismatic way of being, define him as one of the best partners with whom to devise and create wonderful things.
David Castrillón - Backend Developer at Mercado Libre
I am a colleague of Lorenzo's and I like his dynamism to meet the objectives of the project, always committed and very attentive to detail. He also took care of a great technical part to integrate the front-end in the tools used for the project.
Julian Arroyave - UX Designer at Nea Studio
I worked with Lorenzo, he is a very complete professional and committed to the task to be accomplished, at the same time, very diligent and cordial, contacting him is comfortable and the doubts that arise are listened to and resolved, all in favor of an optimal development of the project and an adequate interpretation of the needs presented.
Juan Pablo Mejia Cañas - Web Designer at Pepsicol
"Skilled person for the proposed challenges, providing solutions not only solid, but dynamic and flexible for different circumstances. You're like a perfect teammate man”.
Alejandro Vásquez - Web Developer at Nea Studio
Lorenzo is an awesome person with an unique talent to bring ideas from the realm of the abstract down to reality.  He’s not only creative and detail-oriented but also a great communicator who works seamlessly with everyone on the team. Lorenzo has a way of keeping things practical while still delivering unique and thoughtful solutions. He’s someone you can always count on to bring positive energy and get the job done right.
Felipe Rodriguez Angel - Software Engineer at ForUsAll